Established at the turn of the last century in 1999 by French designer, Thierry Martino, SoulFetish is a company producing jewelry, lifestyle and fashion accessories, décor and fashion clothing.
Medieval European secret societies, harley-davidsons, Californian choppers, Alchemy, Fantasy comics,Martial arts , Rhythmic pulsations of African beats, Reggae, Surfing, Tribal tattoos, Gothic architecture. This is the word play and mind-set behind the bold, unique and beautiful collections of SoulFetish. Moreso, They are the passions of a man whose own soul has found value through his artistic creations.
His experience in the jewelry business was cultivated in france, having first spent 5 years with renowned jewelery brand (1990 to 1995), Reminiscence and then owning two jewelry shops of his own. Travels around Europe from north to south and east to west for all things related to jewelry, led to his insatiable appetite to learn more. In 1994, TM furthered honed his skills at france’s “Ecole nationale de bijouterie” in Saumur.
Armed with a focused business attitude, deadly dedication and an eye for the world, TM threw his cautions to the wind and headed to asia .
Inspiring him as a daily trade and by his side in the development of the brand is TM’s wife, Angkhanang. With a background in costume designing for a famous tv production house and with an imagination and creativity that runs on overdrive, Angkhanang has breathed feminine life and edge into certain SoulFetish creations. Together, they represent a dynamic duo that share the same passions in music, art, fashion and life outlook.
Their Visions become reality through a meticulous process of hand-crafted production that takes place in TM’s own factory. Housing over 50 dedicated artisans from wax makers, master makers, mould makers, stone setters to polishers, 94% silver and semi-precious stones are cultivated from raw to rare. At the end of the day, The quality and outcome of every single piece must meet TM’s critical expectations.
As the SoulFetish brand gains increasing popularity and presence in Europe, Japan, China, USA and Russia, it speaks to the consumer who appreciates style, taste, distinction and luxury-with-attitude.
Some dates in SoulFetish history :
-14 July 1999 creation of SoulFetish by Thierry and Akhanang Martino
-2000 launch of the collection in Japan - Birth of Marilou Martino
-2002 new factory
-2004 jewelry fair in Paris-Birth of Jango Martino
-2005 collaboration with "Caption" , "Pascal Morabito"
-2006 collaboration with "Stephen Webster"
-2007 Launch of the collection in USA - Opening of SoulFetish Moscow-Opening of SoulFetish Las Vegas -Partnership with Steve Haas president of Soliscompany USA.
-2008 Launch of "Harley-Davidson®" collection - Launch of "Monarchy" collection in Las vegas - Creation of SoulFetish Corp USA .